VARIABLE DATA PRINTING AND IMAGE
PERSONALIZATION FOR DIRECT MAIL

Presentech offers the easiest and most cost effective way to print and send compelling mail pieces. With our digital workflow, we can customize your mail with variable data printing that significantly increases response rates and handle everything from printing to final mailing.

What Exactly is “Variable Data Printing?”

With traditional printing, you print lots of the same piece and mail to a wide group of people. You hope that if you mail to enough people, perhaps 1% will result in actual orders. 

With Variable Data Printing, we customize every mail piece unique to the recipient.  You can vary the text or even the images used on each card.  The result is truly personalized mail that really gets noticed first.

It 's an ideal solution for direct-mail pieces, promotional flyers, event promotions, or any other type of product where you want to speak "directly" to your customer, even if it's just making creative use of their first name.

Since response rates are generally much higher with variable data printing, you can mail smaller quantities and still achieve better results. With variable data printing, it’s quality, not quantity that matters.

Why Choose Presentech for Your Variable Data Printing?

For most printers, the term "variable data" only refers to addressing your mail or perhaps adding a name in large type to the front of a card. We're variable data experts and produce more variable mail pieces than most every printer in Atlanta. We can help you create a mail piece that takes advantage of all that variable data can offer.

There really are no limits to what we can help you achieve. In fact, we have produced cards where up to dozen images and text blocks varied from card to card. Lots of printers can do the easy stuff, but why settle for mediocre when our variable programming skills come standard.  Plus, our experience has allowed us to really understand what works and what should be avoided in the world of variable data printing. We'd be honored to share our experience with you as we plan your direct mail campaign.   

Getting Started

Adapting your mail piece for variable data printing is easier than you think.  We can show you how simple it is to create a compelling mail campaign using variable data. 

First, you simply create your design template that will be used among your different printed versions.  You then indicate which sections can be altered and provide us with alternate text or graphics and your Excel database of information that fills in the changeable fields.  We’ll write programming to follow the rules you define and help you along the way to make sure what you expect is what is ultimately printed. 

The result?  Uniquely printed materials that increase your return by up to 15 times that of static printing.

Setting up your data file

It's easy to set up your data file. In the spread sheet example below, we are using two different images, called "Photo of Man" and "Photo of Woman", that will be inserted depending on the card being printed. We also are using three different paragraphs of text that will also be changed according to the card. The spreadsheet used to print these cards would like like this. Please note that the file name for any graphic listed in your spreadsheet must include the file extension.

Upon processing this list, each card would have a different name, address, photo, text and logo. The result is mail that is truly personalized and unique to each recipient!

Ready to learn more about how you can mail smarter and increase your response rates while printing less? Contact us and we'll help you get started!